| Yazarlar (2) |
Doç. Dr. Gülizar CENGİZ
|
Ali Çağlar Güllüce
Atatürk Üniversitesi, Türkiye |
| Özet |
| The matter of maintenance and strengthening the competitive positions of the destinations in the increasingly competitive tourism market has been deemed to be an issue with growing importance every day elapsing. It is being upheld that this issue shall be resolved once the destinations have offered a unique environment oriented towards experiencing the lifestyle outside their daily routines to their guests. However, a study theoretically or empirically analyzing this way of perception has not been encountered. Therefore, by addressing the effect of memorable tourism experiences to the destination competitiveness has been intended to make contribution to the literature. In consideration of a memorable winter vacation which may be offered to incoming tourists, the research has been actualized in Erzurum being one of the most important ski centers in Turkey. The questionnaire forms developed have been distributed to the tourists based on convenience sampling method, who have come to the city for the purpose of winter sports and tourism. As a result of the elimination of missing questionnaires filled out questionnaires were a total of 366 ratings. As a result of the elimination of incomplete surveys, totally 366 surveys have been considered for assessment. In the analysis of data, descriptive statistics, confirmatory factor analysis, and structural equation model were utilized. In consequence of the research, it has been seen that memorable tourism experiences have a significant and positive impact over all factors of destination competitiveness. The outcomes have been discussed considering the marketing–oriented effects of the research and … |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Diğer hakemli uluslarası dergilerde yayınlanan tam makale |
| Dergi Adı | American International Journal of Social Science |
| Dergi ISSN | 2325-4149 |
| Makale Dili | İngilizce |
| Basım Tarihi | 08-2016 |
| Cilt No | 5 |
| Sayı | 4 |
| Sayfalar | 65 / 84 |
| Makale Linki | http://www.aijssnet.com/journals/Vol_5_No_4_August_2016/8.pdf |
