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TURNING THE SERVICE QUALITY APPROACH IN A DIFFERENT DIRECTION: MEASURING THE GROUND SERVICE QUALITY PERCEPTIONS OF AIRLINES BY THE SERVQUAL METHOD    
Yazarlar (2)
Doç. Dr. Mehmet YAŞAR Doç. Dr. Mehmet YAŞAR
Kastamonu Üniversitesi, Türkiye
Emircan Özdemir
Eskişehir Teknik Üniversitesi, Türkiye
Devamını Göster
Özet
This study aims to measure the service quality of ground handling companies. In this study, airline companies are evaluated in the context of customers. They were asked to assess the service they received from the handling company to reflect their satisfaction and expectations. SERVQUAL scale is used to measure the perceptions and expectations regarding service quality in order to make the said evaluation. Within the scope of the study, the SERVQUAL scale is applied to station managers, station chiefs, and supervisors of airlines receiving service from any ground handling company at Istanbul Atatürk Airport and Antalya International Airport, and supervisors working in representation/supervision businesses that hold 'Group C Working License' and carry out representation/supervision activities on behalf of airlines. Considering the results of the analysis for the measurement of ground handling quality, it is seen …
Anahtar Kelimeler
Service Quality | SERVQUAL | Ground Handling | Airlines
Makale Türü Özgün Makale
Makale Alt Türü ESCI dergilerinde yayınlanan tam makale
Dergi Adı MANAGEMENT RESEARCH AND PRACTICE
Dergi ISSN 2067-2462 Wos Dergi
Dergi Tarandığı Indeksler Emerging Science Citation Index (ESCI)
Makale Dili İngilizce
Basım Tarihi 12-2022
Cilt No 14
Sayı 4
Sayfalar 5 / 18
Makale Linki https://mrp.ase.ro/no144/f1.pdf
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
WoS 6
Google Scholar 9

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