Medical Tourism Market and Inter-Stakeholders’ Relations in Turkey: A Comparative Investigation From Reverse Innovation and Destination Governance Viewpoint
Yazarlar (3)
| Makale Türü |
Özgün Makale
(Diğer hakemli uluslarası dergilerde yayınlanan tam makale)
|
||
| Dergi Adı | MACRO MANAGEMENT PUBLIC POLICIES | ||
| Dergi ISSN | 2661-3360 | ||
| Dergi Tarandığı Indeksler | SCILIT | ||
| Makale Dili | İngilizce | Basım Tarihi | 05-2020 |
| Cilt / Sayı / Sayfa | 2 / 2 / 18–30 | DOI | – |
| Makale Linki | https://advmodoncolres.sg/index.php/mmpp/article/view/1169 | ||
| Özet |
| This study aims to analyze inter-stakeholders’ interactions, destination governance, reverse innovation and the tasks of central government within the Turkish medical tourism market. The investigation’s objective is to shed light on scientists and practitioners regarding to what extent medical tourism is affected by stakeholders. Likewise, the originality of this investigation is that this study is the first attempt that links up reverse innovation and stakeholder approach as a holistic strategy and competitive advantage tool in medical tourism. The statistical evidences of Turkey also support the fact that the incline of medical tourism incomes and benefits is tightly bound on key inter-stakeholders’ collaborations, marketing tools, specific strategies, effective governance mechanism and cooperation with civil society organizations. This study is a thematic case that comprises particular research fields and formulates advanced … |
| Anahtar Kelimeler |
