| Yazarlar (2) |
Yakup Durmaz
Hasan Kalyoncu Üniversitesi, Türkiye |
Doç. Dr. Bülent YILDIZ
Gaziantep Üniversitesi, Türkiye |
| Özet |
| This study has investigated how social and individual factors of young consumers affect their brand loyalty to the garment they most commonly use. Data of the study has been collected through face-to-face meetings with 353 students from Gaziantep University. In this study, factor, correlation, reliability, and structural equation modelling analyses... |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Diğer hakemli uluslarası dergilerde yayınlanan tam makale |
| Dergi Adı | International Jornal of Academic Research in Management and Business |
| Dergi ISSN | 111 |
| Makale Dili | İngilizce |
| Basım Tarihi | 09-2016 |
| Cilt No | 1 |
| Sayı | 2 |
| Sayfalar | 44 / 54 |
| Makale Linki | http://journals.editions-academiques.com/index.php/IJARMB/article/view/22/21 |
