| Yazarlar (4) |
Dilaver Tengilimoğlu
Atılım Üniversitesi, Türkiye |
|
Alper Güzel
Gazi Üniversitesi, Türkiye |
|
Aysu Zekioğlu
Trakya Üniversitesi, Türkiye |
Öğr. Gör. Şerife KIBRIS
Kastamonu Üniversitesi, Türkiye |
| Özet |
| In recent years, the concepts of quality, competition, customer loyalty and sustainability have come to the foreground in health care providing business just like in the other service providing businesses. One of the most significant parameter of these increasingly important concepts is “customer satisfaction”. The satisfaction of both interior and exterior customers is directly affected by several factors. Diversity of services provided in health care institutions, sufficiency of the people such as doctors, nurses, health care managers who are responsible for the provision of services, physical environment and social opportunities can be mentioned among these factors. A health care institution which satisfies the interior and exterior customers increases the loyalty of the customers and as a consequence this institution is capable of competition with other health care providing institutions. |
| Anahtar Kelimeler |
| Bildiri Türü | Tebliğ/Bildiri |
| Bildiri Alt Türü | Tam Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum) |
| Bildiri Niteliği | Alanında Hakemli Uluslararası Kongre/Sempozyum |
| Bildiri Dili | İngilizce |
| Kongre Adı | 11 th International Conferance Marketing Trends |
| Kongre Tarihi | 19-02-2012 / 21-02-2012 |
| Basıldığı Ülke | |
| Basıldığı Şehir |
