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Modeling and Predicting of News Popularity in Social Media Sources     
Yazarlar
Doç. Dr. Kemal AKYOL
Kastamonu Üniversitesi, Türkiye
Baha Şen
Ankara Yıldırım Beyazıt Üniversitesi, Türkiye
Özet
The popularity of news, which conveys newsworthy events which occur during day to people, is substantially important for the spectator or audience. People interact with news website and share news links or their opinions. This study uses supervised learning based machine learning techniques in order to predict news popularity in social media sources. These techniques consist of basically two phrases: a) the training data is sent as input to the classifier algorithm, b) the performance of prelearned algorithm is tested on the testing data. And so, a knowledge discovery from the data is performed. In this context, firstly, twelve datasets from a set of data are obtained within the frame of four categories: Economic, Microsoft, Obama and Palestine. Second, news popularity prediction in social network services is carried out by utilizing Gradient Boosted Trees, Multi-Layer Perceptron and Random Forest learning algorithms. The prediction performances of all algorithms are examined by considering Mean Absolute Error, Root Mean Squared Error and the R-squared evaluation metrics. The results show that most of the models designed by using these algorithms are proved to be applicable for this subject. Consequently, a comprehensive study for the news prediction is presented, using different techniques, drawing conclusions about the performances of algorithms in this study.
Anahtar Kelimeler
Gradient Boosted Machines | Multi-Layer Perceptron | News popularity | Random Forest | Sentiment scores | Social network services
Makale Türü Özgün Makale
Makale Alt Türü SSCI, AHCI, SCI, SCI-Exp dergilerinde yayımlanan tam makale
Dergi Adı CMC-Computers Materials Continua
Dergi ISSN 1546-2218
Dergi Tarandığı Indeksler SCI-Expanded
Dergi Grubu Q1
Makale Dili İngilizce
Basım Tarihi 10-2019
Cilt No 61
Sayı 1
Sayfalar 69 / 80
Doi Numarası 10.32604/cmc.2019.08143
Makale Linki http://www.techscience.com/cmc/v61n1/23099
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
SCOPUS 11
Google Scholar 13
Modeling and Predicting of News Popularity in Social Media Sources

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