img
Innovation and New Product Development: Delving into Food and Beverage Managers’ Perspectives      
Yazarlar
Akyay Uygur
Ankara Hacı Bayram Veli Üniversitesi, Türkiye
Mert Öğretmenoğlu
İstanbul Üniversitesi, Türkiye
Arş. Gör. Gürkan ÇALIŞKAN Arş. Gör. Gürkan ÇALIŞKAN
Kastamonu Üniversitesi, Türkiye
Özet
In order to survive in a competitive environment and make sustainable profits, hotelbusinesses must be different for competitive advantage and innovation. When the literatureon innovation in hotel establishments is examined, it is seen that the studies reflecting theviews of food and beverage managers are insufficient. The aim of this study is to reveal theperspectives of food and beverage managers about innovation and new productdevelopment processes in 4 and 5 star hotels in Antalya. For this purpose, semi-structuredinterview form was applied to hotel managers and the data were analyzed with qualitativeanalysis program. As a result of the analysis, two important themes emerged in 14 subthemes. The first is the experience of food and beverage managers’ in process of newproduct development. The second theme is the innovative features of their hotels asperceived by food and beverage managers’.
Anahtar Kelimeler
Makale Türü Özgün Makale
Makale Alt Türü Ulusal alan endekslerinde (TR Dizin, ULAKBİM) yayımlanan tam makale
Dergi Adı Journal of Tourism and Gastronomy Studies
Dergi ISSN 2147-8775
Dergi Tarandığı Indeksler TR DİZİN
Makale Dili İngilizce
Basım Tarihi 12-2019
Cilt No 7
Sayı 4
Sayfalar 2993 / 3013
Doi Numarası 10.21325/jotags.2019.522
Makale Linki https://www.jotags.org/2019-vol-7-issue-4/
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
TRDizin 2
Google Scholar 13
Innovation and New Product Development: Delving into Food and Beverage Managers’ Perspectives

Paylaş