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The Determinatıon of Consumer Tendencies to Halal Products: A Case Study of Kastamonu    
Yazarlar (2)
Yavuz Demirel
Kastamonu Üniversitesi, Türkiye
Dr. Öğr. Üyesi Emrah YAŞARSOY Dr. Öğr. Üyesi Emrah YAŞARSOY
Kastamonu Üniversitesi, Türkiye
Devamını Göster
Özet
Halal product is the one which the Muslims are allowed to consume according to the Quran. When it is looked at the literature, it can be said that ‘halal’concept has been spreading in different sectors such as tourism, food, drink etc. In that environment, people try to consume logically in terms of their religious belief. From the Islamic perspective, it has being worked on that situation in order to see the current tendency of people and spread it to the large inhabitants. The purpose of this study is to look at the tendency of local people in Kastamonu to halal products and determine the current position of them. Questionnaire technique which is one of the quantitative research methods has been used in this research. Results have been analyzed in consideration of a statistical program. The findings showed that the most important points for local people live in Kastamonu are: they will continue to buy halal certified products, they think halal products are good for health and balance of affordable price-good quality about halal certified products needs to be preserved.
Anahtar Kelimeler
Bildiri Türü Tebliğ/Bildiri
Bildiri Alt Türü Tam Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum)
Bildiri Niteliği Alanında Hakemli Uluslararası Kongre/Sempozyum
Bildiri Dili İngilizce
Kongre Adı 1. Uluslararası Helâl Turizm Kongresi
Kongre Tarihi 07-04-2017 / 09-04-2017
Basıldığı Ülke Türkiye
Basıldığı Şehir Antalya
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları

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