Özet

Validity and reliability of Turkish form of sport brand personality scale, which was developed by Mitsis and Leckie (2016), was presented in this study. Scale was designed to reflect the impact of individuals' favorite athletes on them in other words the strength of the role model factor. In study, participants were tried to reach through an online form on voluntary basis and participants were included into the study in two stages as pilot and main study. After the incorrect and incompletely filled scale forms had been taken out, 107 people were taken for the pilot study and 326 people were taken for the validity and reliability of the study, in total 433 people were taken into account for the statistical procedures. When the educational status of participants were asked in the study; it was stated that, 1 of participants was literate, 2 of participants were primary school, 6 of participants were secondary school, 69 of participants were high school, 300 of participants were

Anahtar Kelimeler

Brand | Personality | Reliability | Scale | Sport | Validity

Atıf Sayıları
Scopus	2
Google Scholar	9

Adaptation of Sport Brand Personality Scale to Turkish

Paylaş