An Evaluation of the Role of Social Media in Corporate Social Responsibility Activities
Yazarlar (1)
Prof. Dr. Erol TEKİN Kastamonu Üniversitesi, Türkiye
| Bildiri Türü | Tebliğ/Bildiri | Bildiri Dili | İngilizce |
| Bildiri Alt Türü | Özet Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum) | ||
| Bildiri Niteliği | Alanında Hakemli Uluslararası Kongre/Sempozyum | ||
| Kongre Adı | Innovation and Global Issues In Social Sciences 2017 | ||
| Kongre Tarihi | 27-04-2017 / 29-04-2017 | ||
| Basıldığı Ülke | Türkiye | Basıldığı Şehir | Antalya |
| Bildiri Linki | http://www.inglobe.org/tr/27-genis-oezet-kitabi-yayimlanmistir/ | ||
| UAK Araştırma Alanları |
Yönetim ve Strateji
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| Özet |
| Friedman (1970) stated that CSR concept means fulfilling only the economic responsibilities of firms. But later it was stated that the firms had not only economic and legal responsibilities but also different ones to the society and other stakeholders.(Stone, 1975; Carroll, 1979; Frederick, 1987). Today, the concept of corporate social responsibility is expressed as being responsible to all stakeholders of the company and taking them into account in all their decisions. In such case, all interest groups want to be informed about CSR activities and follow CSR activities carefully. Hence, firms are carrying out social responsibility activities in order to influence all interest groups such as customers, consumers, society and employees. In addition, in order to be successful in CSR activities, it is important that related interest groups also support these activities to achieve their goals. At this point, this question comes to mind" Along with technological developments, is there any effect of social media on the announcement of corporate social responsibility activities and the creation of awareness?" The aim of this study is to evaluate the effect of social media on the publicity and dissemination of CSR activities. In this context, the role of social media in presenting social responsibility projects has been evaluated in the context of examples. |
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