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Sales Effect of Digital Marketing in Small and Medıum-Sized Accommodation Enterprises in Core Cappadocia     
Yazarlar (2)
Arş. Gör. Dr. Yakup ERDOĞAN Arş. Gör. Dr. Yakup ERDOĞAN
Kastamonu Üniversitesi, Türkiye
Ebru Güneren
Türkiye
Devamını Göster
Özet
The subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, which have been defined as SME in the Core Cappadocia region. The collected data were analysed with SPSS 21 package program. It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover of the enterprises after the use of digital marketing tools. In addition, it has been determined that the use of digital marketing tools does not differ significantly according to the availability of a marketing department.
Anahtar Kelimeler
Makale Türü Özgün Makale
Makale Alt Türü Diğer hakemli uluslarası dergilerde yayınlanan tam makale
Dergi Adı Karadeniz Uluslararası Bilimsel Dergi
Dergi ISSN 1308-6200
Dergi Tarandığı Indeksler Index Copernicus
Makale Dili İngilizce
Basım Tarihi 08-2021
Cilt No 1
Sayı 51
Sayfalar 1 / 23
Doi Numarası 10.17498/kdeniz.944276
Makale Linki https://doi.org/10.17498/kdeniz.944276