Sales Effect of Digital Marketing in Small and Medıum-Sized Accommodation Enterprises in Core Cappadocia
Yazarlar (2)
Arş. Gör. Dr. Yakup ERDOĞAN Kastamonu Üniversitesi, Türkiye
Doç. Dr. Ebru Güneren Türkiye
| Makale Türü |
Özgün Makale
(Diğer hakemli uluslarası dergilerde yayınlanan tam makale)
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| Dergi Adı | Karadeniz Uluslararası Bilimsel Dergi | ||
| Dergi ISSN | 1308-6200 | ||
| Dergi Tarandığı Indeksler | Index Copernicus | ||
| Makale Dili | İngilizce | Basım Tarihi | 08-2021 |
| Cilt / Sayı / Sayfa | 1 / 51 / 1–23 | DOI | 10.17498/kdeniz.944276 |
| Makale Linki | https://doi.org/10.17498/kdeniz.944276 | ||
| UAK Araştırma Alanları |
Turizm Rehberliği
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| Özet |
| The subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, which have been defined as SME in the Core Cappadocia region. The collected data were analysed with SPSS 21 package program. It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover of the enterprises after the use of digital marketing tools. In addition, it has been determined that the use of digital marketing tools does not differ significantly according to the availability of a marketing department. |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 6 |