Use of service robots in hospitality: An observational study in terms of technology acceptance model
Yazarlar (2)
Arş. Gör. Dr. Gürkan ÇALIŞKAN Kastamonu Üniversitesi, Türkiye
Prof. Dr. Burhan SEVİM Kastamonu Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (ESCI dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Tourism and Hospitality Research | ||
| Dergi ISSN | 1467-3584 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | ESCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 11-2023 |
| Cilt / Sayı / Sayfa | 25 / 2 / 167–179 | DOI | 10.1177/14673584231198438 |
| Makale Linki | http://dx.doi.org/10.1177/14673584231198438 | ||
| Özet |
| This study aims to explore hospitality customers’ behavioral intentions and reactions toward service robots from the perspective of the Technology Acceptance Model. Kastamonu University Scientific Research Projects Coordination Department has supported this research. In this context, the service robot was leased. The service robot has been shown to customers in the lobbies, restaurants, rest areas, and cafes of accommodation establishments. Customers were enabled to interact with the robot. The participant observation method was adopted in the study. Unstructured interviews were conducted. The data divided into categories from the perspective of the Technology Acceptance Model were processed using the MAXQDA analysis tool. The density map was drawn from the “Document Portfolio.” The data were obtained as a result of participant observation. It is divided into two categories. These; are “Behavioral … |
| Anahtar Kelimeler |
| accommodation establishments | customer | human-robot interaction | robotization | Service robot |
| Atıf Sayıları | |
| Web of Science | 7 |
| Scopus | 8 |
| Google Scholar | 13 |