The Effects of E Commerce Application on Travel Agencies and Employee Performance
Yazarlar (3)
Prof. Dr. Cihan Seçilmiş Eskişehir Osmangazi Üniversitesi, Türkiye
Prof. Dr. Burhan SEVİM Erciyes Üniversitesi, Türkiye
Barış Yılmaz
| Bildiri Türü |
Tebliğ/Bildiri
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Bildiri Dili | İngilizce |
| Bildiri Alt Türü | Tam Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum) | ||
| Bildiri Niteliği | Alanında Hakemli Uluslararası Kongre/Sempozyum | ||
| Kongre Adı | International Tourism and Hospitality Management Conference | ||
| Kongre Tarihi | 30-09-2015 / 04-10-2015 | ||
| Basıldığı Ülke | Bosna Hersek | Basıldığı Şehir | Saraybosna |
| Bildiri Linki | https://www.ithmc.com/sites/default/files/ithmc_conference_proceedings_book_v2.pdf | ||
| UAK Araştırma Alanları |
Turizm İşletmeciliği
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| Özet |
| E-commerce, which has been a very prominent issue with the help of current developments in information and communication technologies and worldwide prevalence of the internet, has been intensively used considering the benefits for both customers and businesses. Tourism businesses, which demand to be successful in such rapidly changing competitive business environments, attempt to develop e-commerce applications in order that they can compete with their competitors and make use of new opportunities. It is emphasized that despite the various benefits of e-commerce, it might also bring the end of some sectors, which have not developed essential arrangements and infrastructures for this virtual environment. It is estimated that the need for package tours, tour operators and travel agencies will decrease in the future depending on the growing interest in the independent travel, the number of searches that people make on the internet search engines and tendency to act in accordance with the travel programs. The primary aim of this study is to figure out how much travel agencies in EskiĢehir use the e-commerce, the positive and negative effects of e-commerce on travel agencies and how e-commerce is perceived by agency administrators and employees. Besides, this study aims at determining the relationship among the perceptions of these employees and their performance. Within the scope of this research, 61travel agencies operating in EskiĢehir were selected and a survey consisting of close-ended questions applied to these business administrators and employees. The results revealed that almost all travel businesses have a … |
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