| Yazarlar (1) |
Doç. Dr. Alev SÖKMEN
Kastamonu Üniversitesi, Türkiye |
| Özet |
| In this study, it is aimed to investigate electronic customer relationship practices in the extent of demographic variables. Research data were obtained from 479 postgraduate students of Gazi University between April-2017 and February-2018. 11-item “Electronic Customer Relationship Management” scale which was developed by Lam, Cheung ve Lau (2013) that has 4 subscales such as perceived rewards, preferential treatment, interpersonal communication and electronic direct mail is adapted. In that study, demographic variables such as sex, marital status, age and airline organization preferred are used. Obtained data are firstly evaluated according to validity, reliability and variance analyses applied after. Scheffe of Post Hoc tests is used to test the reason of difference. The results reveal that, there is a meaningful difference among both perceived rewards and preferential treatment with airline organization preferred and also between interpersonal communication with age variable. On the other hand, there is not significant difference among electronic direct mail with demographic variables. |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Ulusal alan endekslerinde (TR Dizin, ULAKBİM) yayınlanan tam makale |
| Dergi Adı | Journal of Tourism and Gastronomy Studies |
| Dergi ISSN | 2147-8775 |
| Dergi Tarandığı Indeksler | TR DİZİN |
| Makale Dili | Türkçe |
| Basım Tarihi | 12-2019 |
| Cilt No | 7 |
| Sayı | 4 |
| Sayfalar | 2810 / 2823 |
| Doi Numarası | DOI: 10.21325/jotags.2019.511 |
| Makale Linki | https://www.jotags.org/2019-vol-7-issue-4/ |
| Atıf Sayıları | |
| Google Scholar | 2 |
