| Yazarlar |
Doç. Dr. Hasan Evrim ARICI
Kastamonu Üniversitesi, Türkiye |
Doç. Dr. Nagihan ÇAKMAKOĞLU ARICI
Kastamonu Üniversitesi, Türkiye |
Levent Altınay
Uluslararası Final Üniversitesi, Türkiye |
| Özet |
| This study examined customers’ green reviews on TripAdvisor and identified environmentally friendly themes and concepts. The differences among the 10 countries in terms of the volume of green reviews and customers’ green satisfaction ratings were also analysed. Using Leximancer analysis and multivariate analysis of a big dataset, we adopted a mixed research method to analyse 121,780 reviews posted on TripAdvisor for 87 green hotels from the top 10 tourism countries. The Leximancer analysis found that the most important themes mentioned in customers’ green reviews are room, daily, hotel, staff, front, food, coffee, amazing, experience, and trip. The results also showed that highest satisfaction ratings were ranked in Italy, the USA, and Turkey, respectively, while the lowest ratings were from Germany and France. The results provide critical recommendations for hoteliers to truly comprehend what green practices are noticed and appreciated by their customers. |
| Anahtar Kelimeler |
| Big data | green customer satisfaction | green hotels | green service quality | online reviews | TripAdvisor |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SSCI, AHCI, SCI, SCI-Exp dergilerinde yayımlanan tam makale |
| Dergi Adı | Current Issues in Tourism |
| Dergi ISSN | 1368-3500 |
| Dergi Tarandığı Indeksler | SSCI |
| Dergi Grubu | Q1 |
| Makale Dili | İngilizce |
| Basım Tarihi | 01-2023 |
| Cilt No | 26 |
| Sayı | 2 |
| Sayfalar | 270 / 288 |
| Doi Numarası | 10.1080/13683500.2022.2029832 |
| Makale Linki | http://dx.doi.org/10.1080/13683500.2022.2029832 |
| Atıf Sayıları | |
| SCOPUS | 32 |
