| Yazarlar |
Doç. Dr. Nagihan ÇAKMAKOĞLU ARICI
Kastamonu Üniversitesi, Türkiye |
Evren Güçer
Türkiye |
| Özet |
| This study investigates the relationship between electronic word-of-mouth(eWOM) and revisit intention of the medical tourists by focusing on the mediating roleof brand trust. The Commitment Trust Theory was taken as the theoretical backgroundof this study which posits relationship commitment and trust as key elements within asuccessful relationship. Having utilized data from 388 domestic medical tourists via asurvey in Antalya, Turkey, it was concluded that eWOM has positive and significantinfluences on revisit intention. In addition, Structural Equation Modelling has shownthat brand trust mediates the indirect effect of eWOM on revisit intention. This studyconcludes with discussion of empirical findings followed by practical implications,limitations and future directions. |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Ulusal alan endekslerinde (TR Dizin, ULAKBİM) yayımlanan tam makale |
| Dergi Adı | İşletme Araştırmaları Dergisi |
| Dergi ISSN | 1309-0712 |
| Dergi Tarandığı Indeksler | TR DİZİN |
| Makale Dili | İngilizce |
| Basım Tarihi | 01-2018 |
| Cilt No | 10 |
| Sayı | 2 |
| Sayfalar | 740 / 757 |
| Doi Numarası | 10.20491/isarder.2018.453 |
| Makale Linki | https://www.ceeol.com/search/article-detail?id=687982 |
| Atıf Sayıları | |
| TRDizin | 1 |
