Transformation of the hospitality services marketing structure: a chaos theory perspective
Yazarlar (2)
Levent Altınay
Uluslararası Final Üniversitesi, Türkiye
Uluslararası Final Üniversitesi, Türkiye
Doç. Dr. Hasan Evrim ARICI Kastamonu Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Services Marketing (Q2) | ||
| Dergi ISSN | 0887-6045 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 07-2022 |
| Cilt / Sayı / Sayfa | 36 / 5 / 658–673 | DOI | 10.1108/JSM-01-2021-0017 |
| Makale Linki | http://dx.doi.org/10.1108/jsm-01-2021-0017 | ||
| UAK Araştırma Alanları |
Otel İşletmeciliği
Turizm İşletmeciliği
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| Özet |
| Purpose Drawing on chaos theory as an overarching approach, as well as guidelines from effectuation and transformative learning theories, this study aims to evaluate the changing marketing channels in the hospitality industry in the wake of the COVID-19 pandemic. It also aims to develop a conceptual framework that demonstrates the transformation of the marketing structure; in particular, the transformation of hospitality organizations, employees and customers. Design/methodology/approach The study uses the hermeneutic method and conceptually evaluates the existing actors of the services marketing structure. It also discusses how to transform this structure into the new normal in the wake of the COVID-19 pandemic. Findings The findings of the study demonstrated that COVID-19 has resulted in changing marketing channels in the hospitality industry … |
| Anahtar Kelimeler |
| Hospitality | Internal marketing | Service design | Tourism | Transformative |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 38 |
| Scopus | 40 |
| Google Scholar | 80 |