| Yazarlar |
Özlen Özgen
Türkiye |
Dr. Öğr. Üyesi Veysel Karani ŞÜKÜROĞLU
Kastamonu Üniversitesi, Türkiye |
|
Başak Akar
Ankara Yıldırım Beyazıt Üniversitesi, Türkiye |
| Özet |
| The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semistructured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making. |
| Anahtar Kelimeler |
| Kitap Adı | Handbook of Research on New Media Applications in Public Relations and Advertising |
| Bölüm(ler) | Political Consumerism and Social Networking Usage: A Case Study |
| Kitap Türü | Kitap Bölümü |
| Kitap Alt Türü | Alanında uluslararası yayımlanan kitap bölümü |
| Kitap Niteliği | Diğer uluslararası bilimsel kitap |
| Kitap Dili | İngilizce |
| Basım Tarihi | 01-2021 |
| ISBN | 9781799832034 |
| Basıldığı Ülke | Amerika Birleşik Devletleri |
| Basıldığı Şehir | Pennsylvania |
