| Yazarlar |
| Özet |
| It's assumed that culture affects the online shopping as well as innovativeness and trust towards them. Because the cultural characteristics are being reflected to individuals. Different cultural characteristics may be a parameter that determines the variation of buying behaviors. In this paper, the direct/indirect effects of Hofstede's cultural di... |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Uluslararası alan indekslerindeki dergilerde yayımlanan tam makale |
| Dergi Adı | International Journal of Management, Economics and Business |
| Dergi Tarandığı Indeksler | |
| Makale Dili | Türkçe |
| Basım Tarihi | 03-2018 |
| Cilt No | 14 |
| Sayı | 1 |
| Sayfalar | 257 / 282 |
