Impact of health tourism visitor experiences on behavioral intention
Yazarlar (3)
Dr. Öğr. Üyesi Erdem Baydeniz Aydın Adnan Menderes Üniversitesi, Türkiye
Doç. Dr. Hakkı ÇILGINOĞLU Kastamonu Üniversitesi, Türkiye
Marco Valeri
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT (Q3) | ||
| Dergi ISSN | 0953-4814 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 06-2024 |
| Cilt / Sayı / Sayfa | 37 / 5 / 1133–1153 | DOI | 10.1108/JOCM-09-2023-0381 |
| Makale Linki | Impact of health tourism visitor experiences on behavioral intention | ||
| Özet |
| Purpose This paper examines the factors that influence behavioral intention in the context of medical tourism in Türkiye. With the growing popularity of Türkiye as a destination for medical tourism, it is essential to understand the key determinants influencing individuals’ intention to engage in medical tourism activities. Design/methodology/approach This study used the Extended Theory of Planned Behavior (E-PBT) variables, which include attitude, subjective norm and perceived behavioral control, to measure their influence on behavioral intention. In addition, a customer experience scale was used to assess the influence of dimensions such as education, entertainment, aesthetics and escapism on behavioral intention. The research instrument was validated by expert review, and data were collected using purposive sampling. A total of 420 surveys were deemed suitable for analysis … |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 18 |