| Yazarlar (3) |
Erdem Baydeniz
Aydın Adnan Menderes Üniversitesi, Türkiye |
Dr. Öğr. Üyesi Hakkı ÇILGINOĞLU
Kastamonu Üniversitesi, Türkiye |
|
Marco Valeri
|
| Özet |
| PurposeThis paper examines the factors that influence behavioral intention in the context of medical tourism in Türkiye. With the growing popularity of Türkiye as a destination for medical tourism, it is essential to understand the key determinants influencing individuals’ intention to engage in medical tourism activities.Design/methodology/approachThis study used the Extended Theory of Planned Behavior (E-PBT) variables, which include attitude, subjective norm and perceived behavioral control, to measure their influence on behavioral intention. In addition, a customer experience scale was used to assess the influence of dimensions such as education, entertainment, aesthetics and escapism on behavioral intention. The research instrument was validated by expert review, and data were collected using purposive sampling. A total of 420 surveys were deemed suitable for analysis.FindingsThe path analysis … |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale |
| Dergi Adı | JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT |
| Dergi ISSN | 0953-4814 Wos Dergi Scopus Dergi |
| Dergi Tarandığı Indeksler | SSCI |
| Dergi Grubu | Q3 |
| Makale Dili | İngilizce |
| Basım Tarihi | 06-2024 |
| Cilt No | 37 |
| Sayı | 5 |
| Sayfalar | 1133 / 1153 |
| Doi Numarası | 10.1108/JOCM-09-2023-0381 |
| Makale Linki | Impact of health tourism visitor experiences on behavioral intention |
| Atıf Sayıları | |
| Google Scholar | 10 |
