How do hotels test their strategies? An approach from the strategic planning process
Yazarlar (4)
Mehmet Ali Köseoğlu
Metropolitan State University, Amerika Birleşik Devletleri
Metropolitan State University, Amerika Birleşik Devletleri
Doç. Dr. Hasan Evrim ARICI Kastamonu Üniversitesi, Türkiye
Prof. Dr. Murat Yeşiltaş Burdur Mehmet Akif Ersoy Üniversitesi, Türkiye
Levent Altınay
Uluslararası Final Üniversitesi, Türkiye
Uluslararası Final Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (ESCI dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Anatolia | ||
| Dergi ISSN | 1303-2917 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | ESCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 08-2025 |
| Cilt / Sayı / Sayfa | 36 / 1 / 177–194 | DOI | 10.1080/13032917.2024.2386173 |
| Makale Linki | http://dx.doi.org/10.1080/13032917.2024.2386173 | ||
| UAK Araştırma Alanları |
Otel İşletmeciliği
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| Özet |
| This study examines how managers test strategies, focusing on their understanding of the strategic planning process, and aims to develop a framework for integrating cutting-edge technologies in strategy testing. We used elite interviews with top hotel managers in Turkey and a hermeneutic approach to establish this framework. Results indicate that managers have limited knowledge of strategy testing, which is not yet recognized as a distinct phase in strategy development. Scenario planning and AI-driven methods are only minimally adopted in the industry. We introduced a “techno-human” model that integrates AI and human-oriented decision-making for strategy testing. Our paper contributes significantly by analysing top managers’ use of testing methods in strategic management and highlighting an overlooked area in the literature. |
| Anahtar Kelimeler |
| artificial intelligence | business war game | hospitality industry | scenario planning | Strategic management | testing strategies |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 3 |