| Yazarlar |
Mehmet Ali Köseoğlu
Türkiye |
Doç. Dr. Hasan Evrim ARICI
Kastamonu Üniversitesi, Türkiye |
|
Murat Yeşiltaş
Burdur Mehmet Akif Ersoy Üniversitesi, Türkiye |
|
Levent Altınay
Uluslararası Final Üniversitesi, Türkiye |
| Özet |
| This study examines how managers test strategies, focusing on their understanding of the strategic planning process, and aims to develop a framework for integrating cutting-edge technologies in strategy testing. We used elite interviews with top hotel managers in Turkey and a hermeneutic approach to establish this framework. Results indicate that managers have limited knowledge of strategy testing, which is not yet recognized as a distinct phase in strategy development. Scenario planning and AI-driven methods are only minimally adopted in the industry. We introduced a “techno-human” model that integrates AI and human-oriented decision-making for strategy testing. Our paper contributes significantly by analysing top managers’ use of testing methods in strategic management and highlighting an overlooked area in the literature. |
| Anahtar Kelimeler |
| artificial intelligence | business war game | hospitality industry | scenario planning | Strategic management | testing strategies |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | ESCI dergilerinde yayımlanan tam makale |
| Dergi Adı | ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH |
| Dergi ISSN | 1303-2917 |
| Dergi Tarandığı Indeksler | ESCI |
| Makale Dili | İngilizce |
| Basım Tarihi | 08-2024 |
| Sayı | 1 |
| Doi Numarası | 10.1080/13032917.2024.2386173 |
| Makale Linki | http://dx.doi.org/10.1080/13032917.2024.2386173 |
| Atıf Sayıları |
