| Yazarlar |
Prof. Dr. Alptekin SÖKMEN
Ankara Hacı Bayram Veli Üniversitesi, Türkiye |
Doç. Dr. Hasan Evrim ARICI
Türkiye |
Arş. Gör. Gürkan ÇALIŞKAN
Türkiye |
| Özet |
| ChatGPT is a generative artificial intelligence technology. It is a technology that is becoming more widely used. This research aimed to identify the determinants of the usage of ChatGPT in the tourism and hospitality industry. For this purpose, a systematic literature review was conducted, and six determinants of ChatGPT usage were identified. These are experience quality, satisfaction, interaction, ethics, reliability, and design features. These determined variables affect the behavioral intention regarding the usage of ChatGPT. Within the scope of the findings, a model for using ChatGPT is proposed from the perspective of the Technology Acceptance Model. Determinants of the use of ChatGPT in the tourism and hospitality industry have been identified. Relevant articles were subjected to thematic analysis and themes were determined. These; quality of experience, satisfaction, interaction, ethics, reliability and design features. In this research, determinants regarding the use of ChatGPT in the tourism and accommodation sector were identified and recommendations were made. |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Ulusal alan endekslerinde (TR Dizin, ULAKBİM) yayımlanan tam makale |
| Dergi Adı | Journal of Tourism and Gastronomy Studies |
| Dergi ISSN | 2147-8775 |
| Dergi Tarandığı Indeksler | TR DİZİN |
| Makale Dili | Türkçe |
| Basım Tarihi | 03-2024 |
| Cilt No | 12 |
| Sayı | 1 |
| Sayfalar | 626 / 644 |
| Doi Numarası | 10.21325/jotags.2024.1398 |
| Makale Linki | http://jotags.net/index.php/jotags/article/view/2077/3188 |
| Atıf Sayıları | |
| Google Scholar | 1 |
