Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media (Narrative Advertising Models and Conceptualization in the Digital Age)
Yazarlar (3)
Recep Yılmaz Ondokuz Mayıs Üniversitesi, Türkiye
Doç. Dr. Ali ÇAKIR Kastamonu Üniversitesi, Türkiye
Filiz Resuloğlu Kocaeli Üniversitesi, Türkiye
| Bölüm Adı | Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media | ||
| Kitap Adı | Narrative Advertising Models and Conceptualization in the Digital Age | ||
| Bölüm Sayfaları | 133-152 | ||
| Kitap Türü |
Kitap Bölümü
|
||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Diğer uluslararası bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2017 |
| DOI Numarası | – | ISBN | 9781522523734 |
| Basıldığı Ülke | Basıldığı Şehir | ||
| UAK Araştırma Alanları |
Gazetecilik
|
||
| Özet |
| The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the study, the components of the advertising narration are defined in order to form a set of concepts. Basic concepts of narratology such as narration, focalization, narrative situations, narrative time, tenses, moods, narrative styles, fictional space, chronotopes, characters and discourse are defined and how they are confronted in advertising narration is shown. In the second part of the study, advertising narration in Turkey is divided into periods in parallel with the historical, social and technological developments and the transformation of the advertising narration within these periods is clarified. It has been examined between 1840-2017 years, and the transformation of advertising narration components has been disclosed during periods. The study is … |
| Anahtar Kelimeler |
