| Yazarlar |
Doç. Dr. Burhan SEVİM
Kastamonu Üniversitesi, Türkiye |
Dr. Öğr. Üyesi Serkan ÇALIŞKAN
Türkiye |
Filiz Okur
|
| Özet |
| This study focuses on consumers’ attitudes and behavioral intentions when choosing environmentally friendly restaurants with green kitchen practices (GKP). This is an under-researched area despite the growing green movement. This framework aims to obtain information about consumers’ attitudes and understand whether attitudes, subjective norms, and perceived behavioral control impact individu-als’ intention to choose a restaurant. In this context, the studies in the literature were investigated, and a research model was proposed. Face-to-face and online survey methods were applied to measure the perceptions of the variables in the research model. The research sample consists of 428 participants re-siding in Istanbul, Izmir and Bursa, where GKP are intense. The data obtained from the research were analyzed using structural equation modeling. As a result of the analysis, the model proposed in the study was accepted, and the proposed hypotheses were supported. As a result of the research, in line with the Theory of Planned Behaviour (TPB), it was found that attitude towards behavior (ATB), subjective norm (SN), and perceived behavioral control (PBC) have statistically significant and positive effects on restaurant choice intention. In line with this result, the outputs reached will contribute to acade-mia and the sector. |
| Anahtar Kelimeler |
| Green Awareness | Green Kitchen Pra-ctices | Green Restaurant | Sustainability | Theory of Planned Behaviour |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SCOPUS dergilerinde yayımlanan tam makale |
| Dergi Adı | Romaya Researches on Multidisiplinary Approaches |
| Dergi ISSN | 2791-9099 |
| Dergi Tarandığı Indeksler | Scopus |
| Makale Dili | İngilizce |
| Basım Tarihi | 10-2024 |
| Cilt No | 4 |
| Sayı | 2 |
| Sayfalar | 143 / 152 |
| Makale Linki | https://www.romayajournal.com/Upload/DergiDosya/122350071569763118-056f-40fd-a370-961ccd506afb.pdf |
