| Yazarlar (1) |
Arş. Gör. Dr. Halil TAŞTEKİN
Kastamonu Üniversitesi, Türkiye |
| Özet |
| Social responsibility is an area of practice covering a wide institutional range that expands from profit-oriented private organizations to non-profit private organizations, from profit-oriented public institutions to non-profit public institutions. Even though each relevant institutional structure has different purposes of carrying social responsibility awareness, the common ground underlying them is to eliminate deficiencies and disadvantages observed in social and ecological life. In other words, making world more livable place and increasing the life quality of the community are among the main objectives of social responsibility. Today, creation of differences among their competitors and profit-oriented institutions in a higly competitive environment is among the application purposes of social responsibility at each level. When we consider at rational level, to produce products which are qualified with competitive prices while complying with primary liabilities as obeying the laws and when we consider in the emotional context, to construct positive perspectives among people towards organisation with social responsibility projects are the main purposes. Meanwhile, in non-profit organisations, the awareness of social responsibility tends towards completing any deficiency in parallel with job descriptions of the institution, on the other hand it is based on creating positive image for institution and providing legitimacy in the eyes of society. Social responsibility projects, which are the most apparent component of corporate social responsibility, include activities to eliminate deficiencies where the society feels deficiencies at different areas such as education, health … |
| Anahtar Kelimeler |
| Kitap Adı | Communication and Digital Media |
| Bölüm(ler) | The Role of the Culture and Art Sponsorship Activities in the Process of Creating a Positive Corporate Image. Communication and Digital Media |
| Kitap Türü | Kitap Bölümü |
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü |
| Kitap Niteliği | Diğer uluslararası bilimsel kitap |
| Kitap Dili | İngilizce |
| Basım Tarihi | 01-2017 |
| ISBN | 978-83-943963-9-8 |
| Basıldığı Ülke | Polonya |
| Basıldığı Şehir | Bialystok |
