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The Role of the Culture and Art Sponsorship Activities in the Process of Creating a Positive Corporate Image. Communication and Digital Media (Communication and Digital Media)   
Yazarlar (1)
Arş. Gör. Dr. Halil TAŞTEKİN Arş. Gör. Dr. Halil TAŞTEKİN
Kastamonu Üniversitesi, Türkiye
Devamını Göster
Özet
Social responsibility is an area of practice covering a wide institutional range that expands from profit-oriented private organizations to non-profit private organizations, from profit-oriented public institutions to non-profit public institutions. Even though each relevant institutional structure has different purposes of carrying social responsibility awareness, the common ground underlying them is to eliminate deficiencies and disadvantages observed in social and ecological life. In other words, making world more livable place and increasing the life quality of the community are among the main objectives of social responsibility. Today, creation of differences among their competitors and profit-oriented institutions in a higly competitive environment is among the application purposes of social responsibility at each level. When we consider at rational level, to produce products which are qualified with competitive prices while complying with primary liabilities as obeying the laws and when we consider in the emotional context, to construct positive perspectives among people towards organisation with social responsibility projects are the main purposes. Meanwhile, in non-profit organisations, the awareness of social responsibility tends towards completing any deficiency in parallel with job descriptions of the institution, on the other hand it is based on creating positive image for institution and providing legitimacy in the eyes of society. Social responsibility projects, which are the most apparent component of corporate social responsibility, include activities to eliminate deficiencies where the society feels deficiencies at different areas such as education, health …
Anahtar Kelimeler
Kitap Adı Communication and Digital Media
Bölüm(ler) The Role of the Culture and Art Sponsorship Activities in the Process of Creating a Positive Corporate Image. Communication and Digital Media
Kitap Türü Kitap Bölümü
Kitap Alt Türü Alanında uluslararası yayınlanan kitap bölümü
Kitap Niteliği Diğer uluslararası bilimsel kitap
Kitap Dili İngilizce
Basım Tarihi 01-2017
ISBN 978-83-943963-9-8
Basıldığı Ülke Polonya
Basıldığı Şehir Bialystok
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları

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