The Role of Social Media Marketing Activities on International Students’ Brand Preference: A Study on English-Speaking Universities of Germany (Global Perspectives on Recruiting International Students: Challenges and Opportunities)
Yazarlar (2)
Doç. Dr. Hasan Evrim ARICI Türkiye
Doç. Dr. Nagihan Çakmakoğlu Arıcı Turkish Consulate General İn Stuttgart, Türkiye
| Bölüm Adı | The Role of Social Media Marketing Activities on International Students’ Brand Preference: A Study on English-Speaking Universities of Germany | ||
| Kitap Adı | Global Perspectives on Recruiting International Students: Challenges and Opportunities | ||
| Bölüm Sayfaları | 51-64 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2021 |
| DOI Numarası | – | ISBN | 978-1-83982-519-4 |
| Basıldığı Ülke | Basıldığı Şehir | ||
| Kitap Linki | https://www.emerald.com/books/edited-volume/15370/chapter/86553418 | ||
| UAK Araştırma Alanları |
Otel İşletmeciliği
Turizm İşletmeciliği
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| Özet |
| Cihan Cobanoglu is the McKibbon Endowed Chair Professor School of Hospitality and Tourism Management, Muma College of Business at the University of South Florida, who also serves as the Director of the M3 Center for Hospitality Technology and Innovation and coordinator of International Programs for the School of Hospitality and Tourism Management. He is a renowned hospitality and tourism technology expert. Dr Cobanoglu is a Fulbright Specialist commissioned by the Fulbright Commission which is part of the US Department of State’s Bureau of Educational and Cultural Affairs (ECA) and World Learning (2018–2021). He is a Certified Hospitality Technology Professional (CHTP) commissioned by Hospitality Financial & Technology Professionals (HFTP) and Educational Institute of American Hotel & Lodging Association (AHLA). He is the Editor of the Journal of Hospitality and Tourism Technology (JHTT … |
| Anahtar Kelimeler |
| brand preference | brand recognisability | brand signature | education tourism | Germany | higher education | SMMAs |
