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Political Consumerism and Social Networking Usage: A Case Study (Handbook of Research on New Media Applications in Public Relations and Advertising)    
Yazarlar
Özlen Özgen
Türkiye
Dr. Öğr. Üyesi Veysel Karani ŞÜKÜROĞLU Dr. Öğr. Üyesi Veysel Karani ŞÜKÜROĞLU
Kastamonu Üniversitesi, Türkiye
Başak Akar
Ankara Yıldırım Beyazıt Üniversitesi, Türkiye
Özet
The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semistructured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making.
Anahtar Kelimeler
Kitap Adı Handbook of Research on New Media Applications in Public Relations and Advertising
Bölüm(ler) Political Consumerism and Social Networking Usage: A Case Study
Kitap Türü Kitap Bölümü
Kitap Alt Türü Alanında uluslararası yayımlanan kitap bölümü
Kitap Niteliği Scopus indeksinde taranan bilimsel kitap
Kitap Dili İngilizce
Basım Tarihi 01-2021
ISBN 9781799832034
Basıldığı Ülke Amerika Birleşik Devletleri
Basıldığı Şehir Pennsylvania
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
Handbook of Research on New Media Applications in Public Relations and Advertising

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