img
img
The Importance Of Local Factors In Visual Identity Design   
Yazarlar (2)
Doç. Dr. Elif TARLAKAZAN Doç. Dr. Elif TARLAKAZAN
Kastamonu Üniversitesi, Türkiye
Doç. Dr. Burak Erhan TARLAKAZAN Doç. Dr. Burak Erhan TARLAKAZAN
Kastamonu Üniversitesi, Türkiye
Devamını Göster
Özet
Today, cities have; historical, geographical, architectural, social-cultural values, etc. Some local features and differences create some advantages, which differentiate cities from each other in terms of awareness. This situation creates urban memory and recognition; It highlights the concept of visual identity and branding. In the branding process, local elements and geographically indicated products play an important role. In addition to the historical, cultural and natural beauties of the cities, local characteristics such as symbols, colors, inhabitants, products and tastes are the elements of differentiating cities from each other and gaining identity. Identity can be defined as a concept expressed by documents, cards, numbers or other identifiers that contain identifiable characteristics and information that indicate the uniqueness of a person or object. Urban identity can be expressed as the act-process-activities of creating a memory about the city we live in by giving a human meaning to the features and visual elements that distinguish one city from another. The aim of this study is to reveal the importance of local features in the process of creating the visual identities of cities and to examine the impact of these features. Descriptive analysis technique, one of the qualitative research techniques, was used in the study. In line with the information obtained, suggestions have been developed to increase awareness in terms of visual emphasis and design approach to local factors in the process of creating visual identities of cities.
Anahtar Kelimeler
Makale Türü Özgün Makale
Makale Alt Türü Uluslararası alan indekslerindeki dergilerde yayınlanan tam makale
Dergi Adı İJHAR (International Journal of Humanities and Art Researches)
Dergi ISSN 2687-4385
Dergi Tarandığı Indeksler Index Copernikus, Sobiad, ASCI
Makale Dili İngilizce
Basım Tarihi 06-2024
Cilt No 9
Sayı 2
Sayfalar 175 / 190
Doi Numarası 10.5281/zenodo.11682177
Makale Linki https://dergipark.org.tr/en/pub/ijhar/issue/85148
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
The Importance Of Local Factors In Visual Identity Design

Paylaş