Investigating the attitudes and behaviors of households towards green marketing in forest products industry: a case study of Kastamonu.
Yazarlar (2)
| Makale Türü | Özgün Makale (Uluslararası alan indekslerindeki dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Artvin Çoruh Üniversitesi Orman Fakültesi Dergisi | ||
| Dergi ISSN | 2146-1880 | ||
| Dergi Tarandığı Indeksler | |||
| Makale Dili | İngilizce | Basım Tarihi | 01-2022 |
| Cilt / Sayı / Sayfa | 23 / 1 / 102–112 | DOI | – |
| Özet |
| Severely increasing environmental problems and decreasing natural resources force both consumers and manufacturers to be more sensitive to the environment. The concept of green marketing has also found its place in the literature as a reflection of this situation. Regarding green marketing, to reveal the knowledge, perspectives, and consumer behaviors of the households of Kastamonu province which holds an important place in the Turkish forest products industry were aimed within the scope of this study. For this purpose, a survey was conducted with the households in the city center and the results were analyzed with statistical methods. In the survey, a green marketing scale, whose accuracy has been proven in the literature, was used. As a result of the analyses, the mean of the green marketing and consumer behavior survey was found as 3.65 and the survey questions took values between 3.50-3.79 ... |
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