Market and nonmarket strategy in the US hospitality industry
Yazarlar (4)
John A. Parnell
Eric B. Dent
Mehmet Ali Köseoğlu
Türkiye
Türkiye
Doç. Dr. Hasan Evrim ARICI Kastamonu Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale) | ||
| Dergi Adı | International Hospitality Review | ||
| Dergi ISSN | 2516-8142 | ||
| Dergi Tarandığı Indeksler | Australian Business Deans Council (ABDC) | ||
| Makale Dili | İngilizce | Basım Tarihi | 03-2025 |
| Cilt / Sayı / Sayfa | – / 0 / – | DOI | 10.1108/IHR-04-2024-0022 |
| Makale Linki | https://doi.org/10.1108/ihr-04-2024-0022 | ||
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Otel İşletmeciliği
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| Özet |
| Purpose We surveyed managers and other professionals in 142 US hospitality firms to investigate the links among relative firm size, market strategies (e.g. broad cost leadership and global growth) and nonmarket strategies. It helps explain how business size influences these dynamics within the hospitality industry. Previous research has primarily focused on generic market strategies without adequately considering the nuanced impact of firm size on performance outcomes. Design/methodology/approach The data are analyzed using PLS-SEM and machine learning (ML) methods, specifically the glmnet algorithm for Lasso regression, to explore the relationships between firm size, market strategies and performance. ML’s ability to manage high-dimensional data and nonlinear relationships provides a nuanced analysis that surpasses traditional statistical methods, enhancing the … |
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BM Sürdürülebilir Kalkınma Amaçları
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| Google Scholar | 1 |