| Yazarlar (2) |
Melda Aslan
Ankara Yıldırım Beyazıt Üniversitesi, Türkiye |
Doç. Dr. Harun ASLAN
Kastamonu Üniversitesi, Türkiye |
| Özet |
| Background: This study explores the interplay between department brand identification, student satisfaction, and psychological well-being among social work students. It also examines the mediating role of positive word-of-mouth (PWOM) behavior to understand how these factors interact. By fostering a sense of identity and satisfaction, universities can enhance students’ well-being and institutional loyalty. Methods: A cross-sectional study design was employed with a sample of 401 undergraduate students selected through convenience sampling. Structural equation modeling (SEM) was used to analyze the relationships among department brand identification, student satisfaction, psychological well-being, and the mediating effect of PWOM behavior. Results: Findings revealed that PWOM fully mediates the relationship between department brand identification and psychological well-being, suggesting that a strong sense of departmental identity influences mental health through advocacy behaviors. Additionally, PWOM partially mediates the relationship between student satisfaction and psychological well-being, indicating both direct and indirect effects of satisfaction on mental health. These results highlight the importance of fostering a cohesive departmental culture to enhance students’ emotional connections, satisfaction, and advocacy behaviors. Conclusions: The study underscores the strategic role of student satisfaction in promoting psychological well-being and institutional loyalty. By encouraging positive experiences and a sense of belonging, universities can support students’ resilience and engagement. Future research should explore these relationships in different academic settings and employ longitudinal designs to provide deeper insights. |
| Anahtar Kelimeler |
| Department brand identification | Higher education | Positive word-of-mouth behavior | Psychological well-being | Quality education | Student satisfaction |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SSCI, AHCI, SCI, SCI-Exp dergilerinde yayımlanan tam makale |
| Dergi Adı | BMC Psychology |
| Dergi ISSN | 2050-7283 Wos Dergi Scopus Dergi |
| Dergi Tarandığı Indeksler | SSCI |
| Dergi Grubu | Q1 |
| Makale Dili | İngilizce |
| Basım Tarihi | 05-2025 |
| Cilt No | 13 |
| Sayı | 577 |
| Doi Numarası | 10.1186/s40359-025-02931-6 |
| Makale Linki | https://bmcpsychology.biomedcentral.com/articles/10.1186/s40359-025-02931-6 |
| Atıf Sayıları |
