The interplay of brand identification, satisfaction, and psychological well-being: a mediational role of positive WOM behavior in higher education
Yazarlar (2)
Melda Aslan Ankara Yıldırım Beyazıt Üniversitesi, Türkiye
Doç. Dr. Harun ASLAN Kastamonu Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
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| Dergi Adı | BMC Psychology (Q1) | ||
| Dergi ISSN | 2050-7283 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 05-2025 |
| Cilt / Sayı / Sayfa | 13 / 1 / 577–0 | DOI | 10.1186/s40359-025-02931-6 |
| Makale Linki | https://bmcpsychology.biomedcentral.com/articles/10.1186/s40359-025-02931-6 | ||
| Özet |
| BackgroundThis study explores the interplay between department brand identification, student satisfaction, and psychological well-being among social work students. It also examines the mediating role of positive word-of-mouth (PWOM) behavior to understand how these factors interact. By fostering a sense of identity and satisfaction, universities can enhance students’ well-being and institutional loyalty.MethodsA cross-sectional study design was employed with a sample of 401 undergraduate students selected through convenience sampling. Structural equation modeling (SEM) was used to analyze the relationships among department brand identification, student satisfaction, psychological well-being, and the mediating effect of PWOM behavior.ResultsFindings revealed that PWOM fully mediates the relationship between department brand identification and psychological well-being, suggesting that a strong … |
| Anahtar Kelimeler |
| Department brand identification | Higher education | Positive word-of-mouth behavior | Psychological well-being | Quality education | Student satisfaction |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 2 |
| Scopus | 3 |
| Google Scholar | 6 |