| Yazarlar (3) |
Dr. Öğr. Üyesi Murat Ali ÇİÇEKLER
Kastamonu Üniversitesi, Türkiye |
Pedro Piedrahita-Bustamante
Universidad de Medellín, Colombia |
|
Javier Juárez Rodríguez
Universidad de Medellín, Colombia |
| Özet |
| The 2018 national elections in Colombia consolidated a phase of change and ideological evolution with respect to traditional voting trends. This consistency in the collapse of the political brands represented by the traditional parties, Liberal and Conservative, in the face of the rise of formations and discursive strategies based on personalization. The objective of the research is to analyze this phenomenon, emphasizing the evolution of the vote from a quantitative perspective, as well as to examine the political communication strategies that have favored this rise of personalisms to the detriment of traditional political brands. |
| Anahtar Kelimeler |
| Political Communication | Political parties | Politics |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SCOPUS dergilerinde yayımlanan tam makale |
| Dergi Adı | Divergencia |
| Dergi ISSN | 0719-2398 |
| Makale Dili | İngilizce |
| Basım Tarihi | 01-2023 |
| Cilt No | 19 |
| Sayı | 1 |
| Sayfalar | 28 / 56 |
