| Yazarlar (4) |
Arş. Gör. Dr. Gürkan ÇALIŞKAN
Kastamonu Üniversitesi, Türkiye |
Prof. Dr. Burhan SEVİM
Kastamonu Üniversitesi, Türkiye |
Doç. Dr. Çağdaş AYDIN
Kastamonu Üniversitesi, Türkiye |
Dr. Öğr. Üyesi Emrah YAŞARSOY
Kastamonu Üniversitesi, Türkiye |
| Özet |
| The advancement of technology and increased sales of service robots have led to discussions about their usage. Recently, the use of service robots in accommodation businesses has become a topic of examination. This study aims to explore the behavioural intentions of accommodation business managers towards using service robots from the perspective of the technology acceptance model. As part of this project-supported study, the ‘Sanbot Elf’ service robot was rented for 14 days and demonstrated in six accommodation businesses in Kastamonu. Semi-structured interviews were conducted with managers and unit supervisors after the demonstration, and the process was also monitored through participant observation. The data were analysed using content analysis and participant observation methods. It was determined that participants’ opinions on service robots were generally positive. Participants stated that personalised service presentations could be provided with service robots and that these robots could be used in different departments and marketing processes. The study concluded that service robots could positively impact service quality, are an exciting technology for accommodation businesses and the use of service robots could increase in the future. Participants’ attitudes towards using service robots in accommodation businesses were positive in this context. |
| Anahtar Kelimeler |
| Digital tourism | digitalisation | service robots | smart tourism | technology | technology acceptance model |
| Kitap Adı | Future Tourism Trends Volume 2 Technology Advancement Trends and Innovations for the Future in Tourism |
| Bölüm(ler) | 10.1108/978-1-83753-970-320241004 |
| Kitap Türü | Kitap Bölümü |
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü |
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap |
| Kitap Dili | İngilizce |
| Basım Tarihi | 01-2024 |
| ISBN | 9781837539727, 9781837539710 |
| Basıldığı Ülke | |
| Basıldığı Şehir |
| Atıf Sayıları |
