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Islamic sensitivities and destination loyalty among halal-sensitive tourists: a parallel mediating role   
Yazarlar (5)
Ömer Saraç
Sakarya Uygulamalı Bilimler Üniversitesi, Türkiye
Oğuz Çolak
Türkiye
Dr. Öğr. Üyesi Emrah YAŞARSOY Dr. Öğr. Üyesi Emrah YAŞARSOY
Kastamonu Üniversitesi, Türkiye
Akın Akpur
Türkiye
Orhan Batman
Sakarya Uygulamalı Bilimler Üniversitesi, Türkiye
Devamını Göster
Özet
Purpose – This study aims to explore the impact of Islamic sensitivities on destination loyalty among halal-sensitive tourists (HSTs). This study also examined the parallel mediating roles of destination image and travel motivation in this relationship. Design/methodology/approach – Data were collected from HSTs attending the Halal Summit and Halal Expo events from various locations worldwide, yielding 767 valid responses. The proposed model was analyzed using the IBM SPSS (version 23) and AMOS (version 23) software packages, Hayes Process macro (version 4.1) and the bootstrapping technique. Findings – The findings demonstrate that Islamic sensitivities have a positive and statistically significant influence on destination loyalty. Furthermore, the results indicated that destination image and travel motivation partially mediated the relationship between Islamic sensitivity and destination loyalty. Originality/value – The literature review conducted on Muslim-friendly tourism (MFT) literature revealed a scarcity of studies investigating the factors influencing destination loyalty among HSTs. This study contributes to the limited body of literature on MFT by examining the mediating roles of destination image and travel motivation in fostering destination loyalty among HSTs.
Anahtar Kelimeler
Destination image | Destination loyalty | Halal-sensitive tourist | Islamic sensitivity | Travel motivation
Makale Türü Özgün Makale
Makale Alt Türü ESCI dergilerinde yayınlanan tam makale
Dergi Adı Journal of Islamic Marketing
Dergi ISSN 1759-0833 Wos Dergi Scopus Dergi
Dergi Tarandığı Indeksler ESCI
Makale Dili İngilizce
Basım Tarihi 09-2025
Sayı 1
Doi Numarası 10.1108/JIMA-06-2024-0220
Makale Linki https://www.emerald.com/jima/article-pdf/doi/10.1108/JIMA-06-2024-0220/10297627/jima-06-2024-0220en.pdf