| Yazarlar (3) |
Dr. Öğr. Üyesi İlker ŞAHİN
Kastamonu Üniversitesi, Türkiye |
Arş. Gör. Dr. Gürkan ÇALIŞKAN
Kastamonu Üniversitesi, Türkiye |
Dr. Öğr. Üyesi Emrah YAŞARSOY
Kastamonu Üniversitesi, Türkiye |
| Özet |
| Purpose This study aims to explore the impacts and outputs of metaverse tourism experiences on Generation Z participants by blending physical and digital elements, focusing on virtual replicas of landmarks and fictional realms to foster cultural engagement and reduce travel constraints. Design/methodology/approach This study adopts a qualitative phenomenological research approach and an experience design procedure. Data was collected through self-administered interviews with 88 participants who experienced both avatar-guided and solo metaverse tours of Bukchon Hanok Village in Seoul. The analysis integrates the 4E Theory (entertainment, education, escapism and aestheticism) and the technology acceptance model (TAM). Findings Participants found the tour informative, enjoyable and culturally enriching, enhancing their desire to visit Seoul and … |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale |
| Dergi Adı | Journal of Hospitality and Tourism Technology |
| Dergi ISSN | 1757-9899 Wos Dergi Scopus Dergi |
| Dergi Tarandığı Indeksler | SSCI |
| Dergi Grubu | Q1 |
| Makale Dili | İngilizce |
| Basım Tarihi | 10-2025 |
| Sayfalar | 1 / 43 |
| Doi Numarası | 10.1108/JHTT-01-2025-0025 |
| Makale Linki | https://www.emerald.com/jhtt/article-abstract/doi/10.1108/JHTT-01-2025-0025/1307693/Exploring-cultural-heritage-in-virtual-Seoul-the?redirectedFrom=fulltext |
| Atıf Sayıları |
