Exploring cultural heritage in virtual Seoul: the avatar-guided and solo metaverse tour experiences in Bukchon Hanok Village
Yazarlar (3)
Dr. Öğr. Üyesi İlker ŞAHİN Kastamonu Üniversitesi, Türkiye
Arş. Gör. Dr. Gürkan ÇALIŞKAN Kastamonu Üniversitesi, Türkiye
Dr. Öğr. Üyesi Emrah YAŞARSOY Kastamonu Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Hospitality and Tourism Technology (Q1) | ||
| Dergi ISSN | 1757-9880 Dergi Bilgileri (2025) | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 10-2025 |
| Cilt / Sayı / Sayfa | 17 / 3 / 822–864 | DOI | 10.1108/JHTT-01-2025-0025 |
| Makale Linki | https://doi.org/10.1108/jhtt-01-2025-0025 | ||
| UAK Araştırma Alanları |
Turizm Planlaması
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| Özet |
| Purpose This study aims to explore the impacts and outputs of metaverse tourism experiences on Generation Z participants by blending physical and digital elements, focusing on virtual replicas of landmarks and fictional realms to foster cultural engagement and reduce travel constraints. Design/methodology/approach This study adopts a qualitative phenomenological research approach and an experience design procedure. Data was collected through self-administered interviews with 88 participants who experienced both avatar-guided and solo metaverse tours of Bukchon Hanok Village in Seoul. The analysis integrates the 4E Theory (entertainment, education, escapism and aestheticism) and the technology acceptance model (TAM). Findings Participants found the tour informative, enjoyable and culturally enriching, enhancing their desire to visit Seoul and … |
| Anahtar Kelimeler |
| 4E | Emotion | Experience design | Metaverse tourism | South Korea | Technology acceptance model | Virtual reality | 元宇宙旅游、4e理论、技术接受模型、虚拟现实、体验设计、情绪、韩国 |
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| Web of Science | 1 |
| Scopus | 1 |
| Google Scholar | 1 |