What makes tourists loyal to museums? a museum-centric adaptation of the comprehensive congruity model
Yazarlar (3)
Doç. Dr. Serhat Adem Sop Burdur Mehmet Akif Ersoy Üniversitesi, Türkiye
Öğr. Gör. Fuat Atasoy Ankara Üniversitesi, Türkiye
Doç. Dr. Hasan Evrim ARICI Kastamonu Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (ESCI dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Hospitality and Tourism Insights | ||
| Dergi ISSN | 2514-9792 Dergi Bilgileri (2025) | ||
| Dergi Tarandığı Indeksler | ESCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 10-2025 |
| Cilt / Sayı / Sayfa | 9 / 4 / 1432–1450 | DOI | 10.1108/JHTI-04-2025-0518 |
| UAK Araştırma Alanları |
Otel İşletmeciliği
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| Özet |
| Purpose This study aims to identify the factors influencing tourist loyalty toward museums by applying the comprehensive congruity model, an extension of self-congruity theory. It also explores how involvement moderates the relationship between loyalty and tourists' willingness to pay more. Design/methodology/approach A survey was conducted among 810 museum visitors, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) due to the presence of both formative and reflective constructs in the theoretical model. Findings The results reveal that self-congruity, functional congruity, and hedonic congruity positively affect museum loyalty. In turn, loyalty significantly enhances tourists' willingness to pay more, and involvement moderates this relationship, as confirmed through simple slope analysis. Practical … |
| Anahtar Kelimeler |
| Image congruity | Involvement | Museum tourism | Tourist loyalty | Willingness to pay more |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 1 |
| Scopus | 1 |