Özet

The purpose of this study is to search if consumers are aware of network effects. If consumers are rational, they will make their consumption decisions by thinking about maximization of their utility without paying too much. The quality of a good does not only depend on producer's decisions in network markets. Also the number of other customers, affect the quality of a good. First we reviewed literature about network externalities and effects. Secondly, we analyzed the survey which is conducted to measure network externalities perceptions. The survey is conducted on Beykent University Vocational School pupils. As a result we reached interesting results about the network perceptions of pupils. © 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of 7th International Strategic Management Conference.

Anahtar Kelimeler

Network | Network externality | Network markets | Network perceptions | New economy

Science Direct

Atıf Sayıları

Perceptions Of Network Effects: Positive Or Negative Externalities?

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