Zero waste fashion design consumer perception: a basic ZWFD collection sensory evaulation analysis
Yazarlar (2)
Esra Enes
Dr. Öğr. Üyesi Hilal ÖZTAY ÇAĞAN Kastamonu Üniversitesi, Türkiye
Makale Türü Özgün Makale (ESCI dergilerinde yayınlanan tam makale)
Dergi Adı INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION
Dergi ISSN 1754-3266 Dergi Bilgileri (2026)
Makale Dili İngilizce Basım Tarihi 02-2026
Kabul Tarihi 06-02-2026 Yayınlanma Tarihi 19-02-2026
Cilt / Sayı / Sayfa 0 / 0 / 1–16 DOI 10.1080/17543266.2026.2629834
Makale Linki https://doi.org/10.1080/17543266.2026.2629834
UAK Araştırma Alanları
Sosyal, Beşeri ve İdari Bilimler
Özet
In this study, the sensory perception status of Gen Z consumers towards ZWFD products was investigated by studying participants from countries with different developmental levels. For this purpose, we determine the criteria that consumers consider for ZWFD products. This study is an exploratory study; therefore, a qualitative research approach was adopted first, followed by a quantitative research approach for hypothesis testing. The sensory evaluation criteria were established based on interviews with consumers. Then, a quantitative research approach was adopted to test this hypothesis. Data were collected from 36 Gen Z participants in the UK and TR to draw statistical conclusions and test the research hypotheses. A basic, timeless, and comfortable the basic zero-waste fashion design (ZWFD), white and black collection, was used in this process. The results show that there is a significant difference in the …
Anahtar Kelimeler
Zero waste fashion | sensory perception | sustainable consumerism | zero-waste design