Otel Hizmetlerinin Değerlendirilmesinde Gizli Dirichlet Ayrımı ile Analiz: Kastamonu İli Örneği (Analysis with Latent Dirichlet Allocation in the Evaluation of Hotel Services …
Yazarlar (1)
Öğr. Gör. Dr. İbrahim BUDAK Kastamonu Üniversitesi, Türkiye
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Özgün Makale
(Uluslararası alan indekslerindeki dergilerde yayınlanan tam makale)
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| Dergi Adı | Journal of Tourism & Gastronomy Studies | ||
| Makale Dili | – | Basım Tarihi | 01-2022 |
| Cilt / Sayı / Sayfa | 10 / 4 / 2942–2954 | DOI | – |
| Makale Linki | https://jotags.net/index.php/jotags/article/view/1281 | ||
| UAK Araştırma Alanları |
Karar Destek Sistemleri
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| Özet |
| In this study, the comments, opinions and evaluations made by the users on the TripAdvisor site regarding the hotels in Kastamonu province were analyzed with the Latent Dirichlet Allocation (LDA). Clustering was also done with the keywords obtained in line with the analysis. Afterwards, the clusters were labeled under various headings and the comments were visualized. As a result of the analysis, it was seen that the users in Istanbul mostly visited Kastamonu and again in August, and again the users traveled with their families. In addition, based on user comments, the labels of basic services, experience, comfort and convenience, value and fun, and things to do were also removed. According to the results of the analysis, the tag with the highest degree of importance was basic services (0.271); The label with the lowest degree of importance was determined as things to do (0.164). The most prominent words are hotel, room/rooms, breakfast, politeness, staff, Kastamonu and cleaning. |
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