The use of augmented reality technologies in tourism businesses from the perspective of UTAUT2
Yazarlar (3)
Arş. Gör. Dr. Gürkan ÇALIŞKAN Kastamonu Üniversitesi, Türkiye
Doç. Dr. İsa Yayla Giresun Üniversitesi, Türkiye
Doç. Dr. Hüseyin Pamukçu Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | European Journal of Innovation Management (Q1) | ||
| Dergi ISSN | 1460-1060 Wos Dergi Scopus Dergi | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 12-2025 |
| Cilt / Sayı / Sayfa | 28 / 4 / 1498–1526 | DOI | 10.1108/EJIM-04-2023-0271 |
| Makale Linki | https://doi.org/10.1108/EJIM-04-2023-0271 | ||
| Özet |
| Purpose Augmented reality is one of the technologies that developed and became widespread, especially after the 2000s. It is seen that innovations such as 3D virtual reality glasses, artificial intelligence-supported smart chatbots that communicate with customers in a virtual environment, keyless hotel systems, the Internet of Things, augmented reality applications, smart personal assistants, digital infrastructure concepts and face recognition systems are used in tourism businesses. The place and use of augmented reality technologies in tourism enterprises are discussed in this study. This study was evaluated from the perspective of UTAUT2. The purpose of this study is to examine the usability of augmented reality technologies in tourism businesses. Design/methodology/approach Within the scope of the study, interviews were held with augmented reality application developers … |
| Anahtar Kelimeler |
| Application developers | Augmented reality | Digital marketing agencies | Tourism | Tourism businesses |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 19 |
| Scopus | 22 |
| Google Scholar | 56 |