CHAPTER 3- AN ANALYSIS OF THE STUDIES IN TURKEY INTO CONSUMER BEHAVIOR DURING PERIODS OF ECONOMIC CRISIS (Handbook of Research on Behavioral Finance and Investment Strategies Decision Making in the Financial Industry)
Yazarlar (1)
Prof. Dr. Aybala DEMİRCİ AKSOY Kastamonu Üniversitesi, Türkiye
| Bölüm Adı | CHAPTER 3- AN ANALYSIS OF THE STUDIES IN TURKEY INTO CONSUMER BEHAVIOR DURING PERIODS OF ECONOMIC CRISIS | ||
| Kitap Adı | Handbook of Research on Behavioral Finance and Investment Strategies Decision Making in the Financial Industry | ||
| Bölüm Sayfaları | 38-53 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Diğer uluslararası bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2015 |
| DOI Numarası | – | ISBN | 978-1-4666-7484-4 |
| Basıldığı Ülke | Amerika Birleşik Devletleri | Basıldığı Şehir | Hershey , Pa |
| UAK Araştırma Alanları |
Tüketici Davranışları
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| Özet |
| The fact that those countries going through tough times like economic crises can predict the change consumers experience so that they could take the necessary precautions brings them competitive advantage and helps them provide solutions accordingly. With this in mind, the present qualitative study paints a picture of a general overview of consumer behaviors in times of crises. The studies in Turkey into consumer behavior during periods of economic crises have shown that buying behavior of consumers change, that consumers resort to cheap good and services, and that they limit their spending on food the least. The Turkish consumers have started to cut back on their spending and postpone their needs in times of economic crisis. It could be stated that Turkish consumers now avoid hasty decisions when buying. |
| Anahtar Kelimeler |
